Based on our core value of dignity through respect, we understand how important it is to remember that a person requiring care is still a unique individual. We therefore endeavour to ensure that we do everything we can to help the service users retain their sense of identity and feelings of self-worth, to be treated with respect and valued for who they are.

Our approach to care is to recognise that service users will have their own experiences of life, their own needs and feelings, likes and dislikes. In our care planning, we take account of service users abilities, interests and preferences and aim to respond flexibly and sensitively. We focus on what the service user can do rather than what they cannot do. Our primary goal is to rebuild the service users self-esteem, self-confidence and the restoration of personal dignity leading to an improved quality of life.